People’s Bank, East Granby, CT

This branch design was partly carried through from a previous design and melded with some new ideas for branding and impact. There’s an illuminated brand wall behind the pod, an idea that was carried through into an adjacent “living room” type office where there’s a large illuminated branded piece of frame on the wall above a couch.

The wallpaper and finish materials were designed to complement the overall color scheme, which was a sophisticated but neutral palette. The bank’s “people ”logo is physically built into the window frame between the lobby and platform, setting the cultured but casual mood of the branch.