GE Credit Union New Haven, CT

This client wanted a fresh new branch layout for their New Haven office, with the chief requirements being flexibility and impact. This was also their first branch that featured pods. The design we developed gave the credit union a whole new look. Much of the work was centered on rebranding, and our brand designer delivered a beautiful contemporary brand presence that the credit union loves. 

The branch features a series of branding “hits” for maximum impact. There is a graphic wall and circular branded surround on the ATM in the vestibule, a large illuminated circular branding feature focused on the credit union’s logo behind the pod, and large branded graphics on the far wall close to the sliding glass doors – it was a minimal approach but it maximized the impact of each branding element. 

Vinyl privacy banding was applied to all glass office walls featuring the credit union’s logo interspersed with semi-opaque circles. 

The client chose a color palette that was bold and dramatic. They wanted to make a statement in this new market, and they succeeded in a striking yet stylish way. 




areas of expertise

finance education healthcare specialty