Each year the New England Financial Marketing Association recognizes institutions and design firms that have produced the best in financial marketing across the region. This is an opportunity for our design team to showcase their creative talents and for our clients to display their latest organizational achievements. It’s an impressive stage on which to introduce (or re-introduce) their brand to the industry and it offers potential customers a glimpse of their vision for the future.
Last year Solidus was honored to win the NEFMA Excellence Award for Best Branch Refresh for our Cornerstone Bank renovation in Worcester, MA. With an emphasis on finding solutions through strategic design, this award identified projects that delivered exceptional impact and results.
This year we’ve earned Gold in the Branch Design category for the extensive renovation we completed for Achieve Credit Union in Meriden, CT. With customized branding components and a strictly ITM service model, this branch is one of our most transformative projects to date. Everything about this small space was designed to make their brand feel fresh and reimagined, including the introduction of a vibrant new accent color and an illuminated interior logo.
A collaborative project with our partners at Image 4 Concepts was also recognized, winning Silver for branding design on our ground-up build for Cape Ann Savings Bank in Gloucester, MA. Using interior design elements to strengthen their brand identity and reinforce their connection to the community, this branch is a classic example of our Customer-Centric approach.
It is with gratitude and appreciation that we celebrate these accomplishments. Here’s to another great year of creativity and innovation!