Project: Connex Credit Union.
Time: January, 2014 – March, 2014.
Place: Meriden, CT.
Connex Credit Union is one of the more progressive financial institutions, and the branch they planned for Meriden, CT was especially so. Solidus, together with a strategic partner, faced a challenging design proposition for the interior, which was very long and narrow compared to the traditional financial branch. We had to come up with a design that unified the space and brought out the functional and aesthetic aspects effectively, all in 1,330 square feet.
It was decided that lighting would be a key factor, as the high ceiling and narrow entrance hall had a distinctly different feel to the main branch area it opened out into. Everything had to be seamless and whole. We installed modern brushed steel hanging pendant lights that mirrored the Connex “swoosh” branding we incorporated into the carpet below. We also placed the swoosh along the length of the entrance wall in the brand’s customary purple color.
The purple branding theme was complimented by the inclusion of transparent purple film on the extensive glass panel walls that provided transparency and openness throughout the space. The combination of sleek lighting, swooshes and purple glass panels created a stunning boutique effect that was bold yet professional.
Most notable about this branch is that it features ITM’s (interactive teller machines). Credit union members can conduct cash transactions and other services with remote tellers via video screen. This frees up time (and space) for an in-branch concierge handle more complicated tasks. The “moving parts” of the 1,330 sq. ft. Connex Meriden branch are chiefly:
Customer Service Rep
The branch operates on a smaller footprint using fewer full-time employees, thereby reducing staff and operating costs. This caffeine-fueled boutique experience is one of the coolest you’ll have anywhere in the region!