GE Credit Union

Solidus renovated GE Credit Union's 3,000 square foot branch in New Haven, Connecticut in 2019, the credit union's first New Haven office and a fresh statement in a new market. Circular branded surrounds frame the vestibule and drive-thru ATMs, echoing a large illuminated circular branding feature behind the pod. A bold, dramatic color palette and minimal use of branded graphics maximizes the impact of each design touch, giving GE Credit Union a striking yet stylish brand presence.