Back in the 1980’s, a clever marketing tactic used in television commercials gained popularity where after a lengthy sales pitch the announcer would reveal the product’s price to the audience and then, in a moment of temporary insanity, expand the deal to include several additional items. A classic example of this approach was the indestructible frying pan priced at $90, but for a limited time, every order would include a stainless-steel strainer, a set of spatulas, the finest potholders ever made, and a wire whisk. When consumers considered all the extra merchandise they were getting, $90 for a frying pan didn’t seem that bad, and they were right.

This strategy was about selling value. Not only was the product crafted to exceptional quality standards, but it also came with other useful items that increased the overall value of the purchase. And while these items appear to be “complimentary”, of course, they aren’t. The price of the frying pan might be at the higher end of the price range for such a product, but that’s only because the frying pan is just the beginning of what a customer can expect to get for their money.

Tangible value, like free oven mitts, is an easy sell. Service value is a slightly different prospect, that is, unless your customers are also business owners in the service industry. Financial institutions, like the ones we serve, understand the value of providing top-notch consultative services that are often difficult to find. Making important financial decisions, like when, where, and how to invest, becomes much less stressful when consumers have one trusted resource to answer all of your questions. This is where Solidus capabilities and deliverables excel in value.

In addition to extensive design and construction services, financial institutions who work with Solidus also benefit from our longtime partnership with Accubranch, a real estate consulting firm that specializes in using market research and data analysis to develop optimal site selection strategies and deliver accurate performance forecasting. Combined with our deep wells of historical construction data and the in-house town coordination services we offer (including planning and zoning, board reviews, inspections, and permitting), Solidus offers far more that your typical general contractor. By functioning as a comprehensive resource our clients are able to avoid the typical risks that come with construction investments and build with confidence.