Case Study | First Citizens Federal Credit Union
A new branch is more than a new building. It is an opportunity to rethink how a financial institution serves its members, supports its employees and represents its brand. For First Citizens Federal Credit Union, its new Plymouth location provided that opportunity. Solidus worked with First Citizens to bring a new 3,315-square-foot branch to life, creating a purpose-built environment designed around the credit union and the members it serves.
PROJECT SNAPSHOT
Client: First Citizens Federal Credit Union
Location: Plymouth, Massachusetts
Project Type: Ground-Up Construction
Size: 3,315 SF
Services: Design | Build | Brand™
THE OPPORTUNITY
Starting from the ground up gave First Citizens the opportunity to think about the entire branch experience before the walls went up.
Rather than simply determining what needed to fit inside the building, the project considered how members would move through the space, how employees would work and interact with members, and how the environment could feel distinctly First Citizens.
Those considerations helped shape the Plymouth branch from the earliest stages of the project.
THE APPROACH
A successful branch should feel intuitive.
Members should understand where to go. Employees need spaces that support the way they work. Technology, signage, furniture and branding should feel integrated into the environment rather than added at the end.
Solidus' Design | Build | Brand™ approach brought those conversations together.
Planning, design, construction and branding were considered as interconnected parts of the same project. Layout decisions could be evaluated alongside construction requirements. Materials could be considered alongside budget. Branding could influence finishes, signage and architectural details.
Bringing those disciplines together helped keep the project focused on one cohesive vision from planning through completion.
BRINGING THE BRAND TO LIFE
A financial institution's brand does not stop at its logo.
Members experience it through the materials, colors, signage, furniture and details that shape the environment around them.
The Plymouth branch provided an opportunity to translate the First Citizens identity into a physical space. By considering brand alongside architecture and interior design, the finished environment feels connected and intentional, creating a branch experience that reflects the institution members already know.
THE RESULT
The completed Plymouth location gives First Citizens a purpose-built branch designed around its members, employees and brand.
More importantly, it shows what becomes possible when the entire branch experience is considered from the beginning.
When you're starting from the ground up, you're not simply deciding what a branch should look like. You're deciding how it should work, how it should feel and what it should communicate about your institution for years to come.
Planning Your Next Branch?
Considering a new location or thinking about what's next for your branch network?
Solidus brings strategy, design, construction and branding together under one integrated team.
Let's talk about your next project.
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